The Arm Revolution

Fashion as all other things in the world tends to change from time to time. As regards fashion revolutions it’s hardly possible to say that they are frequent. Yet it’s the fact that periodically such kind of events takes place. According to the opinion of some people it is time when some changes have to be made.

Thus, the Arm Revolution founded in London by Anthony Hatward is not so much a brand as a radical movement for change in men’s luxury accessories. Its mission can be formulated in the following way: to create the most innovative cufflink brand in the world. Each patent-pending design was conceived to reinvent the way that a French cuff shirt is attached at the wrist so innovative that the company refers to them as arm architecture. In addition to that each Arm Revolution product is uniquely engraved with an identification number. This number, in case it is registered on the Arm Revolution web site, provides access to the Arm Revolution membership and to the exclusive events and gatherings of the movement.

It seems to be a very attractive idea, because buying any Arm Revolution product provides you both receiving extremely stylish and innovative cuff link and the right to be a member of the haute couture membership. As far as the movement’s aim, i.e. to create the most innovative cufflink brand in the world, is concerned I think in a year it will be possible to find out whether it would be achieved or not.